What
is Greatness?
While
absolute financial or operating performance is often the only “measure
of greatness” people look at, our research shows that great
organizations always produce four key “outcomes.” These
four outcomes produced by great performers are:
-
Sustained
superior performance. They succeed financially, or
operationally, in both the short and long term—and not
just on an absolute basis, but relative to their market potential,
or the hand they’re dealt.
-
Intensely
loyal customers. They earn not only the “satisfaction”
of their customers, but their true loyalty.
-
Highly
engaged and loyal employees. The people who work at
great organizations are more than satisfied— they are
energized and passionate about what they do.
-
Distinctive
contribution. They do more than “business as
usual”—they fulfill a unique mission that sets them
apart from the crowd.
These four outcomes are measurable, unmistakable,
and attainable by any organization.
The
Rewards of Greatness
Why
would an organization “go for greatness”? Why not settle
for merely being good? What is the value of meeting the greatness
challenge?
It
turns out that the rewards of achieving this rare level of success
are enormous. Great organizations:
- Are
50 percent more profitable than their peers.
- Grow
more than twice as fast as their peers.
- Win
the loyalty of all stakeholders, which makes it easier to continue
to win in the future.
Beyond
these rewards, there is something deeper and more meaningful: the
reward that comes only to those who have truly paid the price to
excel.
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