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“I just
wrapped up training my VPs and some of their direct reports. It was
fantastic. We were able to define what matters most and what jobs
should be done. I love the step-bystep process, and the videos really
cement the principles. I hope to be able to train at least 200–300
additional key people at Swift in FranklinCovey’s Leadership
program.”
- Richard Stocking, Executive Vice-President, Swift Transportation |
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Solution
FranklinCovey
Leadership Solutions [Benefits]
-
Develop
leaders who can unleash the talent of their teams toward your
organization’s highest priorities.
-
Build
a solid foundation of competencies that will help your managers
achieve unprecedented results.
-
Create
a culture of trust that will fuel profitability, growth, and
productivity.
-
Establish
enduring systems that ensure success long after your leaders
have moved on.
Leadership
for a Knowledge Worker Age
Great leadership starts with this principle: that people are capable
of greatness, that they can make dramatic contributions, and that
they offer their best when leaders live by the 4 imperatives of
Great Leaders in the Knowledge Worker Age:
-
Inspire
Trust.
Great leaders create personal credibility and earn the legitimate
trust of others.
-
Clarify
Purpose. Great leaders work effectively with others
to create a clear and compelling purpose that is focused on
customer needs— strategically aligned and financially
viable.
-
Align
Systems. Great leaders build the organization’s
capability to consistently achieve its goals, attract and retain
talent, improve work processes, and develop intense customer
loyalty.
-
Unleash
Talent. Great leaders tap the full potential of the
individual, respecting the four dimensions of the whole person.
If leaders neglect any of these four need areas, they turn people
into objects that must be managed, not motivated; controlled,
not unleashed.
The
4 Imperatives of Great Leaders. Leaders who live by these
4 Imperatives overcome the four chronic problems of Industrial Age
leadership and engage the full talent of the people they lead.

The
Whole-Person Paradigm
- The Mind: Creative work that leads to personal
growth.
- The Heart: Consideration and a sense of belonging.
- The Body: Adequate compensation and rewards.
- The Spirit: A compelling purpose to serve.

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